I AM

Creative campaign and identity for Hyundai Australia.

Client
Hyundai | Principals

Type of work
Automotive | Branding

Hyundai_All_Work.jpg
Hyundai_All_Work3.jpg
Hyundai_All_Work4.jpg
Hyundai_All_Work2.jpg
Hyundai_All_Work8.jpg
Hyundai_All_Work5.jpg
Hyundai_All_Work6.jpg
Hyundai_All_Work7.jpg

CULTURE UP LATE

Visual identity for Arts NSW to promote part of their CBD Revitalisation Program.

Client
Arts NSW | Saatchi & Saatchi.

Type of work
Government.

CultureUpLate_All_Work-03.jpg
CultureUpLate_All_Work-04.jpg
CultureUpLate_All_Work-01.jpg
CultureUpLate_All_Work-02.jpg

FORCE 9 SURFBOARDS

Rebrand project for Force 9 Surfboards, Australia.

Client
Force 9.

Type of work
Surfing Brand.

Force 9 surfboards logo with a stylized wave symbol above the text, and the tagline 'Surfboards. Since 1981' below, on a dark background.
Collection of surfboard logos and branding for Force 9, an Australian surfboard company established in 1981, featuring stylized wave symbols and various logo variations.
A collage featuring a surfboard workshop, two white surfboards with logos, a navy blue t-shirt with a logo hanging on a wall, and a repeating pattern of surfboard logos on a black background.
A collage of four images related to surfing, with text overlays. Top-left shows a girl walking along the beach with large ocean waves and the text 'CUSTOM BUILDS.' Top-right displays a logo of a wave with a small teal circle and text 'Building custom
Advertisement for custom surfboards showing a photo of a person surfing underwater and a white surfboard with orange border leaning against a wall.
A woman in a black and white swimsuit holding a white surfboard with a black logo, standing among tall palm trees under a clear blue sky.

WILLOW WOODS

Branding for ‘Willowoods’. A housing project for the South Coast of NSW.

Client
CAVI.

Type of work
Property.

Green background with a white logo consisting of two stylized 'W's crossing each other, and text that reads 'WILLOW WOODS', 'WOLLONGONG', and '2500'.
Business card design featuring a dark green background with beige text. The card displays the phrase 'Settle Down South' with a wood grain heart design, the logo with two overlapping 'W's, and contact information for Jonah Anderson, Customer Service
A promotional banner for Willow Woods featuring photos of people outdoors, with text that says "Settle in to the South Coast," "Settle & Explore," and the Willow Woods logo and location.
Collage of magazine pages featuring interior and exterior home scenes, nature, and lifestyle photography.
Four smartphones displaying website pages for Willow Woods, featuring landscape images, descriptive text about the South coast, natural landscapes, and interior design, with a green background.
Three promotional posters, each with different background images and text. The first features a rocky beach scene with the text 'South Coast Living' and a logo at the bottom. The second has a dark green geometric background with the text 'Settle Down

BONES ATLAS POSTER

Latest band/gig poster for ‘Bones’.

Client
Bones Atlas.

Type of work
Music.

A skeleton in a hoodie holding a red chainsaw, with a patch that says "Bones" on its sleeve, against a background of a crescent moon, stars, and a body of water under a dark sky.
A poster for a music event featuring Bones Atlas, titled 'Northies Tonight 8:30', depicts a skeleton with a punk style wearing a hoodie, holding a red guitar, against a black background with a crescent moon.

West Village

Branding project for West Village apartments development in Parramatta, Sydney.

Client
Woods Baggot | Hoyne

Type of work
Property | Branding

West_Village-03.jpg
West_Village-04.jpg
West_Village-01.jpg
West_Village-02.jpg

LOW & LOFTYS

Rebranding a Caribbean bar and restaurant.

Client
Low & Loftys.

Type of work
Bar & Restaurant.

Logo for Pouw & Loftys with black stylized text, white decorative stars, a white skull, and the text 'EST. 2015' on a red background.
Logo of 'Low & Looty' in white, with a small red skull icon and white stars, on a dark blurred background; four variations of the logo on colored backgrounds: red, black, orange, and pink.
Branding and promotional materials for Low & Slow, featuring logos, color palette, typography styles, and sample posters for taco trivia night and Jamaican goat curry, with a bold black, red, pink, and teal color scheme.
Bright orange background with cartoon illustrations of pizza slices, tacos, a banana, a pineapple, a crab, a flamingo, skulls, a snake, sunglasses, and various phrases like "LOL," "FUNK," "SAYZ," "FEELIN' GOOD," "SUP," "YUM YUM," and "HEEE-YEAHH."
Branding materials for Low & Lofty, including a logo with icons, colorful posters advertising events and happy hour, and images of cocktails and a bar setting.
Graphic T-shirt design with a pink flamingo and large green leaves, with the text "Low & Slow" and "Low & Lofty". The design includes stars, a small heart, and the phrase "EST. 2015".

ELEVEN 7 FOUR

Universal Music and Bring agency came to us with the New Zealand Hip Hop outfit ‘Eleven 7 Four’. They needed a brand mark that they could use for all of their print collateral.

Client
Universal Music.

Type of work
Music & Entertainment.

Graphic design featuring the number 1144 with the number four in white, red, and black text, paired with a black-and-white photo of two young men at a skate park, framed by a bold red border with the repeated phrase "Take it all and do a RUNNER".
Event poster for Eleven Four featuring two people in sunglasses with stylized hair, set against a red background, with details about the event on Saturday, January 16 at Waitangi Sports Ground, with special guests Drax Project, ticketing information,
Side-by-side images with large white text overlay. Left image shows two smiling men in orange jackets and a hat and visor, sitting on a bench with a fur rug. Right image shows a man in a light blue jean jacket and beige pants sitting on a concrete su
Billboard advertisement for Eleven Four's new album featuring two individuals wearing large sunglasses in a red and green lighting. The text includes "ELEVEN FOUR" and "NEW ALBUM OUT NOW."
Three posters advertising the event 'Eleven Four' on a wall. The posters feature two women with dreadlocks and glasses, with a red background. The event details state it is on Saturday, January 16, at Waitangi Sports Ground, with doors opening at 7 p
A white cassette tape with red accents on a red and white background, alongside the words 7 Eleven in bold black letters and the number 7 in a large black font.

SUNDAY ROAD BREWERY

Fresh off our artboards is this design for Sunday Road Brewery. SRB tasked us to design a skin for their latest brew ‘OFF ROADIE’. ‘An IPA that celebrates without bounds’. Now available in your nearest bottleshop fridge.

Client
Sunday Road Brewery.

Type of work
Craft Beer branding and design.

Image showing beer packaging and label for Off-Roadie IPA by Sunday Road Brewing Co., featuring a green topographical map design.
Beer tap with three handles dispensing beer, labeled with 'OFF-ROADIE NEW WORLD IPA' on the outer handles and 'Sunday Road Brewing Co' on the middle handle, in a bar setting with blurred background.
Four cans of Off-Roadie IPA beer from Sunday Road Brewing Co. with two cans showing a scenic landscape of a red dirt road, a vehicle, green mountains, and a sunset; the other two cans feature a green topographical map design.
Illustration of a dirt road winding through a green forest landscape, with mountains in the background and a sunset or sunrise sky. A small van with a camper on top is seen on the road, and various beer-related information and branding is displayed.

TOP DECK TRAVEL

Pitch work for Top Deck Travel Company.

Client
Top Deck Travel Co..

Type of work
Branding, design and Advertising.

Comparison of two different color versions of the Top Deck logo, each with a stylized 'T' and 'D' and the text 'TOP Deck' in yellow and black.
A promotional graphic with a yellow background, encouraging viewers to find their tribe through outdoor activities. The left side shows images of people hiking, camping, and enjoying nature, while the right side depicts groups swimming, relaxing by t
Three mobile screens showing a travel app interface with bright yellow and black design elements, offering various travel destinations and trip options.
Three travel posters displayed on a black wall, the left poster features images of Tokyo with the text "Explore Tokyo," the middle poster has a black background with a minimalist logo, and the right poster shows a city street scene and a person snowb
Laptop screen displaying a travel website with a header menu, a group of four women smiling and taking a selfie, and travel destination options for Africa, Asia, UK, Japan, and Indonesia.
Collection of travel promotional images featuring groups of people enjoying outdoor activities at the beach, surfing, and swimming. Text includes 'Find Your Tribe,' 'Explore California,' 'Explore Europe,' and 'Explore Africa,' with prices starting at
Four women in swimsuits and sunglasses taking a selfie by a pool with a blue sky behind them. The text reads 'FIND YOUR TRIBE'.
Set of four Instagram-style posts promoting a travel website, including images of friends at the beach, surfing, sitting on a rock at sunset, and a graphic with the website name.

AUSTRALIAN FEDERAL POLICE

We partnered with Havas Sydney to work through the Australian Federal Police brand guidelines and design systems. This complex brief required a methodical and systematic approach to unify this brand. Here is some of our thinking.

Client
AFP

Type of work
Civic and Public.

Comparison of current and recommended logo designs for the Australian Federal Police, featuring the AFP badge with a crown and wreath, and text stating 'AUSTRALIAN FEDERAL POLICE.'
Police identification badge featuring a female officer in uniform with the name Kelly Wells, Sergeant, crime prevention, Surry Hills, affiliated with Australian Federal Police, AFP. Background shows a brick wall and an AFP sign with location and cont
A chart showing the core colors of the AFP brand, comparing current and recommended shades. It features dark blue, charcoal gray, and progressive blue, with descriptions and rules for usage on the left.
Color breakdown chart showing different shades of blue, green, orange, and light blue with accompanying text about core AFP Blue color standards.
A horizontal black and white checkered pattern, resembling a racing checkered flag.
A chart showing current and recommended accent colors including AFP Light Blue, AFP Beige, AFP Green, AFP Orange, AFP Cool Grey, and AFP Warm Grey, with accompanying descriptions, rules, and notes.
A color guide titled 'DC Levels colors' displaying four vibrant shades: Teal, Gold, Mauve, and Coral, each labeled with their designated areas. Text on the left explains the purpose and rules for using these colors.
Text on a dark blue background listing brand criteria for AFP: 1. Approachability, 2. Intelligence, 3. Simplicity.
Comparison of two typefaces, Meta OT and Inter, with sample uppercase and lowercase letters, numbers, and placeholder text, illustrating font styles and weights.
Diagram of a grid setup for artwork placement, showing a large grid on the right with a key indicating left-over space on the right or bottom, and a smaller example grid with measurements on the left.
Comparison of two logo designs for Australian Federal Police, both featuring the AF P badge and the tagline 'Policing for a safer Australia'; one with a vertical layout and the other with a horizontal layout.
Color grid layout with two shades of blue, featuring the logo of AFP in the top left corner, and placeholder text such as 'Secondary Headline copy', 'SUB HEADLINE COPY', and 'Headline: copy and colour'.
Design system layout options showing templates for police-themed social media graphics, with variations including three parts with no imagery, four parts with imagery, and full bleed imagery, featuring a photo of female police officers in uniform.
A guide on introducing a color-coding system for different command categories with examples of color usage and template layouts for headlines and subheadlines.

ATAC

All Things All Creatures asked us for a full rebrand. They specialise in event capture and content. They required a brand mark that could be used as a vehicle to showcase what they do and the content they create.

Client
All Things All Creatures.

Type of work
Content Capture & Marketing.

Text on black background reading 'All Things All Creatures' in colorful, patterned letters.
A collage of business cards with colorful backgrounds: black with blue text, blue with white text, pink with white text, teal with black text, yellow with black text, and black with blue text, all sharing the slogan "All Things All Creatures".
A website homepage titled "All Things All Creatures" with a colorful artistic design on the left and black background on the right. The site features menu options: Projects, About, News, Contact, and a subtitle "Capturing immersive experiences."
Digital illustration of an impossible triangle with pastel gradient colors of pink, blue, and yellow on a black background, with the word 'WELCOME' in pink below.
Tablet displaying a website titled 'All Things All Creatures' with images of a stage performance featuring people on stage and architectural designs in a hexagonal layout on a pink background.
A collection of modern, minimalist designs featuring geometric shapes and vibrant colors, including a holographic triangle, digital screens with text, and a sculpture with a similar triangle pattern.
Three smartphone screens displaying different modern, colorful business presentation slides with text and graphics.
A teal water bottle with a black cap on a teal background, and a smartphone displaying an app with a purple and pink background and a white triangle logo.

SMH

Personal idea for SMH offering Sydneysiders digital subscriptions.

Client
King Post.

Type of work
Press and Media.

Two magazine covers of The Sydney Morning Herald. The left cover features a blonde woman in a sparkling dress, while the right cover shows a woman walking on a runway in a colorful, patterned outfit. Both covers have the publication's name and headli
Billboard advertising sports news, featuring photo of Australian rules football players celebrating, with headline 'Bragging Rights,' against a twilight sky.
Four magazine covers from The Sydney Morning Herald displayed on a wall, featuring a woman at a fashion event labeled GOSS, surfers in the ocean labeled SWELL, excited people in a car labeled SPOILERS, and football players on a field labeled BANS.
Three Sydney Morning Herald newspaper covers with weather themes: a surfer riding a large wave with the headline "Swells," a person standing on a pier with water splashing around and the headline "Feels," and a lightning storm over a city with the he

BLUEBIRD PROPERTY PARTNERS

Bluebird Property Partners came to us for an entire rebrand. They required a full brand kit that they could roll out across their extensive list of collateral from business cards to tote bags.

Client
Bluebird Property Partners.

Type of work
Property sector.

Logo for Bluebird Property Partners featuring an elegant line art bluebird and text on a dark blue background.
Two squares, one navy blue and one gold, with white geometric logo composed of overlapping lines and shaded sections.
Four rectangles filled with diagonal lines, two in navy blue and two in gold, arranged in a grid pattern on a white background.
Brand_Application-02.jpg
Brand_Application-05.jpg
Brand_Application-06.jpg
ShopSign.jpg
Brand_Application-07.jpg

MBB GROUP

MBB Group asked us to create a brand look that would last. They’re in the business of managing major transport, energy and social infrastructure projects. We delivered a full brand kit that would give them a professional edge when pitching for major government and private sector briefs.

Client
MBB Group.

Type of work
Infrastructure managment.

Untitled-1-01.jpg
Untitled-1-02.jpg
Untitled-1-03.jpg
Untitled-1-04.jpg
Untitled-1-06.jpg
Untitled-1-05.jpg
Print_BCards-01.jpg
Print_BCards-02.jpg
Untitled-1-08.jpg
Untitled-1-07.jpg

GET VAXXED CAMPAIGN

We developed a campaign not only to celebrate those who were ‘vaxxed’ but also to educate and debunk conspiracy theories and fake views which are still helping to prevent herd immunity in Australia.

Client
Get Vaxxed.

Type of work
Civic and Public.

GetVaxxedIdeas-01.jpg
GetVaxxedIdeas-02.jpg
GetVaxxedIdeas-03.jpg
GetVaxxedIdeas-05.jpg
GetVaxxedIdeas-04.jpg
GetVaxxedIdeas-07.jpg
iPad copy.jpg
GetVaxxedIdeas-08.jpg